We think shopping and living ethically shouldn't be so difficult.

We're here to make it easier.

“I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do.” - Edward Everette Hale


Find out about our mission and why we think everyone should be able to live, play, and shop freely.

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Why Shop Ethically?

Many of the practices used to produce the goods we buy every day are made by people working in dangerous and extremely harsh working conditions. We want to change this.

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